Chills, thrills, And Spills!
Role: Visual + concept Lead
A CHILLING SUMMER:
Our team made the horrors of a summer full of kids and pets (and all the messes they bring) into a celebration of what Pergo can withstand with a spooky digital campaign pitch.
The Ask
Pergo asked for a summer campaign, which would exist primarily on social media, to continue the success of Pergo Outlast+ flooring, its new waterproof laminate floor.
Why Summer? Consumers generally take on home renovation projects during the nice, warm weather of summer months and before the school year starts.
The Pitch
Summer can be be quite a scare when you have ordinary laminate floors. With your crazy kids and wild pets on the loose, the frantic pace of the season leads to killer messes and horrific accidents. But there’s a safe way out—choose Pergo Outlast+ and put all that fear and anxiety behind you.
SOCIAL ELEMENTS
The pitch included a geolocated Snapchat filter that can be found in The Home Depot, where Pergo Outlast+ is exclusively sold. All design elements also match The Home Depot brand colors.
interactive experience
An interactive 360 experience housed on Facebook Canvas. The canvas invites users to explore a scary scene and learn more about the features offered by Outlast+.
Video
A title-card for one of the videos that parody well known horror films, starring Pergo's Great Dane mascot and other spooky summer friends.
Landing Page
A landing page to house more information about the product, promotions, and videos.
