a Poolside
State of Mind
Role: Art Director
Margaritaville Social Style Guide
Margaritaville needed a social media style guide to help unify and elevate the look and feel of its numerous properties’ social presence. As part of a remote team working on their overall social strategy, brand voice, and guides of the dos/don’ts of their visual brand, I created templates for different aspects of their social media messaging. To achieve this, I broke the templates up into five content themes. This supported a need for visual variety as well as providing visual cues as to what type of content would be in each post.
Content Themes
ESCAPE TO PARADISE
From beautiful beach scenes to picturesque sunsets, this content is engaging, highly sharable, and sets the tone for the relaxation that is the focus of Margaritaville.
GUEST STORIES
This content provides deeper credibility by letting guests offer testimonials through graphics and video. Posts feel more organic to the rest of a user’s feed.
PARTNERS
Sharing news and inspiring views from Margaritaville’s various partner locations.
PROMOS AND SPONSORS
These posts drive excitement and participation in unique one-off events at Margaritaville.
SHOW and TELL
While paradise content sets the stage for why audiences need and deserve an escape, Show and Tell content demonstrates why Margaritaville is the place for that to happen. This is shown through highlighting luxury, unique amenities, and quality of service.
Partners
Guest Stories
Promos and sponsors
Escape to Paradise
Show and Tell
Creative Considerations
The designs support the overall voice and tone by being bright and colorful, featuring relaxing scenes, and highlighting content in a way that feels authentic yet elevated above the mundanities of everyday life.
The finished templates are ready for use by the various agencies and in-house designers of all Margaritaville properties.
Each template is formatted uniquely for its content type, allowing flexibility within posts while still keeping a consistent brand.