EVERY CHARACTER
COULD USE A LOAN
Role: Concept Designer
First Entertainment is a credit union that caters to those in the entertainment industry.
For their January Loan campaign, they wanted to encourage their clients to consider a flexible loan that could be used for those unexpected needs, no matter how big or small. I proposed a concept that illustrated just how vast the options were for using the loan as well as delight anyone who loves film archetypes.
A Credit Union for all Types.
We brainstormed on what classic characters might need a loan for, from the superhero trying to pay the hero's union fees to the sorceress who needs extra cash for potions. The ads that ran through social media were playful while illustrating just how flexible the loan's uses were.
